About Us
Digital Arena is a Mohali based political campaign service provider offering services such as election campaign management, brand strategizing, social media marketing, media plan, creative content writing and post-production services. Over the years, Digital Arena has served various political leaders and candidates. We are experts in creating Salient Campaigns at the Party and Individual levels, Strategy Planning, Cadre Establishment, Ground Level Research & Analysis, and Out of the Box Campaigns. We distinguished ourselves from the competitive market with our creative approaches to political campaigning and digital marketing.
At Digital Arena, we not only promote the political organisation or an individual but maintain a relatable image of the same through digital tools to reach the widest possible audience. The big shift from conventional methods of political campaigns to an all together a new fast-changing online promotion is of utmost importance to get in touch with the voters, supporters of all age-groups. Digital Arena is one of those companies that utilises the best of both the approaches to get the maximum output for clients. Get in touch with us today to know about what’s best for your political organization.
We are not here to just ADVERTISE & PROMOTE your campaigns,
We build and maintain FACE VALUE & BRAND IMAGE
Abhay Parmar
Director
Abhay Parmar is the Managing Director of Digital Arena, providing strategic leadership across election management, political communication, and large-scale digital campaigns. With a strong background in technology, branding, and digital systems, he oversees the integration of data, platforms, and execution frameworks that power modern political campaigns.
He plays a key role in building scalable campaign infrastructures, aligning digital strategy, ground operations, analytics, and creative execution into a unified election management model. His experience enables Digital Arena to deploy structured workflows, tech-enabled coordination, and performance-driven systems across constituencies, districts, and state-level campaigns.
Sonia Kalra
Director
Sonia Kalra is a Creative Director specializing in election management and digital political campaigns, with hands-on experience in designing and executing high-impact political communication strategies. At Digital Arena, she leads creative planning for political clients, overseeing campaign narratives, digital messaging, on-ground planning, and field operations.
She has managed and coordinated creative war rooms, digital content units, and on-ground campaign staff to ensure message consistency across social media, field events, print, and local outreach. With a strong background in media storytelling and political branding, Sonia brings a practical understanding of voter psychology, regional sentiment, and campaign timing.
Arvind Kanwar
Director
Arvind Kanwar is a seasoned media professional with extensive experience in content development, strategic communications, and regional market engagement. As Director of Digital Arena, he provides strategic leadership with a focus on building a structured, responsible, and scalable platform for portfolio management, content writing, and brand development. His expertise lies in aligning communication strategies with business objectives to drive sustainable growth and long-term brand value.